Data is at the core of any business, allowing customer relationships to be strengthened and business decisions to be made with greater clarity. Yet without quality data, your large CRM database quickly loses its value and its ability to help power your business. Innovays CRM data cleansing services ensure that data within ERP or CRM silos, Data Marts or Legacy Systems is accurate and complete across the enterprise. Enhance the value of your data by intelligently enriching it with data from trusted sources.
Your existing data entry errors, like inaccurate zip codes, addresses and prefixes, are corrected to improve your database's efficiency.
You get extra filtering to eliminate all wasteful and costly duplicates in your lists to further cut your mailing costs
We can facilitate the appending of both consumer and business information to your customer database.
Your data will be accepted because we have the ability to read almost all data formats ensuring nothing holds up your job.
Even with a full range of data capture and validation systems in place, your customer data will still decay over time. Businesses move or close, telephone numbers and postcodes change, duplicates are introduced and more.
With a full suite of data cleansing services integrated into CRM and backed by a range of industry leading reference files and matching technology, you can easily run data cleansing jobs and import the results straight back into CRM. Run monthly TPS checks across all your leads and regular address cleansing, goneaway checking and duplicate removal on your accounts.