Traditional data cleansing procedures may inspect, clean, de-duplicate and reformat data. While this enhances data quality and orderliness, underlying inaccuracies remain. Data Rejuvenation takes data cleansing to the next level. It uses data validation techniques to identify and update incorrect phone, e-mail, and address for business contacts. During the procedure new data such as industry, SIC code and revenue may also be integrated.
Innovays closely works with your sales and marketing organization to achieve your data quality objectives. We can help you with data segmentation and analysis based on industry, state, SIC code, revenue and profit. Patterns identified during analysis will help you gain invaluable insight into your market and guide your sales and marketing efforts.
Remove non-responders from your mailings
Find telephone numbers for your customers
Capture address details quicker
Improve your data's address quality
Data Warehousing for CRM provides incredible benefits and quantifiable returns on investment for those companies savvy enough to take on such initiatives. After all, knowing more about your customers across all aspects of their interactions with your organization, will not only help you understand and improve your relationships with them, but also allows you to analyze the strengths and weaknesses of your organization as a whole.